Chinese Double Seventh Festival sheds light on sweet high-end jewelries

In China, the lunar Jul.7th is the Double Seventh Festival, celebrating to show respect to the big Nature and also to the beautiful love story of Niulang and Zhinv. It’s a day for lovers, who are moved by the everlasting and sad love. It’s a Chinese Valentine’s Day. Business people never wanna miss such a good opportunity to earn big bucks. Swarrovski released new brand collection to celebrate this festival in a palette of Swarovski’s signature tones, catering to Chinese’s happy wishes. Swan and flowers are really instrumental in constructing a intensively romantic and sweet accent, and nothing could be better when it comes to a gift to your beloved girl on such a love day.

1.Sparkling Double Swans

Indulged in its signature feature of Swarovski, and simultaneously taking the Valentines into consideration, Double Swans might make sense around the corner of Double Seventh Festival. This time, Mini Swan collection designs two graceful swans, one lofty black embracing a petite white, as if a tall man and his beloved girl are hugging one another. It couldn’t be easier to match up with your silhouette in any circumstance due to craftsman’s dexterity, and fine techniques. Mini Swan’s Ring and necklace pendant can be your vital companion from a travel to a town’s party, always evoking a sense of luxe-but-not-fussy touch.


The Swan could be traced back to the Swarovski’s first collection “Love Paradise”. Swan-inspired jewelries come in a wide scale, in which the Double Swans collection is the top of honor. 18k gold, combined with white and black diamonds, is sparkled to the stunned double swans pattern. Exquisitely cut gems are well perched in the swan’s wings in an extreme order, as if they are speaking of the indestructible love.

2.Dainty flowers
This time, Swarovski decides to infuse its deep blessing emotion to those pieces of dainty flower jewelries for the Chinese Valentine’s Day. Designers pick the 18k rose gold as the main tone in particular, to style with all kinds of rosy gems, thus to exemplify a sweet and happy love sentiment at its best.

With that being said, based on the pink tone, Geranium collection expresses its longing for dreamy innocence. Light pink mother of pearls into flower petals, with fully adornment of glamours diamonds, pink, red or blue gems turn into flower stamens. A touch of ultimate feminine is coming out of this kind of sweet geraniums once those natural gems unreservedly display their glamours and sparkles to an extreme extent with a help of Swarovski’s signature skilled cut techniques.


However, Poppy collection gets inspiration from florets. Hand-crafted rose quartz in the heart shape are served as petals, surrounding and cementing the unique pink gem at the center stage to present am impeccable stratified aesthetics. Each one of a kind statement proves a sense of ultimate beauty, while every detailing is bringing us a permanent and unparalleled love story.